Twitter utilizes artificial intelligence is to figure out what tweet recommendations to propose on user’s timelines with the objective of featuring the most pertinent tweets for each person. Prior to this shift, Twitter would show its users tweets in reverse chronological order. Today, the algorithms scan and score thousands of tweets per second to rank them for every user’s feed.
The social media platform also deployed AI to fight inappropriate and racist content on its platform as authorities in the UK and Germany increase measures and fines to prevent hate speech, fake news and illegal content on social media. In the first six months of 2017, Twitter nearly took down 300,000 terrorist accounts which were identified by its AI tools; in fact, 95 percent of suspended terrorism-related accounts were identified by algorithms rather than human users.
As Twitter’s team represents, tools fueled by artificial intelligence can be utilized to enhance or upgrade your products and services. The joint effort among people and artificial intelligence help to complement the best characteristics of each.
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