3 min read

Artificial Intelligence at Apple Inc

Apple relies heavily on Artificial Intelligence and Machine Learning for innovating devices with cutting edge features such as facial recognition, Translations, Suggestions and many more.
Artificial Intelligence at Apple Inc

Artificial Intelligence can be called the ‘technology of the decade’. It has transformed so many industries and how the information technology leaders can be kept away. Apple Inc. is a tech giant that has adopted AI as its integral part and is using it as its pitch to consumers.

Apple’s recent announcements about iOS, iPadOS, and macOS had a number of features and updates that work on machine learning principles and AI. Here’s what they are:

Facial Recognition For HomeKit: This HomeKit has smart cameras that will use photos you’ve tagged on your phone to identify who is knocking at your door and even announce them by name to let you know.

Native Sleep Tracking For The Apple Watch: Apple watch uses machine learning to detect your movements and identify when you’re sleeping. The same technology lets the watch know when you’re dancing, walking, jogging, etc.

Handwashing: The Apple Watch also comes with a new feature where it can track your handwashing activities. The sound of handwashing will start a countdown in the watch which will help you track the duration.

App Library Suggestions: A new feature has been added to the app library layout where on-device intelligence is used to show the user’s apps they are likely to add next.

Translate App: Thanks to on-device machine learning, this app can work offline. It detects the language being spoken to translate the conversations in real-time.

Sound Alerts: iOS 14 announced comes with a new feature where the phone will be able to listen to sounds like doorbells, sirens, dogs barking, and babies crying.

Source- https://cdn.arstechnica.net/wp-content/uploads/2020/08/apple-ai-leader-760x380.jpg

Another AI-heavy feature on iOs is Siri, Apple’s digital assistant. What these features do is show Apple’s inclination towards machine learning for small conveniences that will improve the user’s life. The best out of this lot is Apple’s handwashing feature on the Apple watch. It uses AI to detect whether a user is scrubbing and start the timer. It’s not something that people asked for, but it is a pretty useful feature.

However, there’s a risk to this approach. By focussing more on small inconveniences that no one asked for, overlooking customer’s needs can be a big miss, Apple will have to manage this closely, to steer clear of chaos. If it can do that, the AI features have a greater chance of being the sweet thing people like. Apple needs to make sure to not take too much control out of the user’s hands to provide convenience without meddling.

Read More about the role of Artificial Intelligence and Machine Learning in Apple.

Here’s why Apple believes it’s an AI leader—and why it says critics have it all wrong
Apple AI chief and ex-Googler John Giannandrea dives into the details with Ars.
Source- https://arstechnica.com/gadgets/2020/08/apple-explains-how-it-uses-machine-learning-across-ios-and-soon-macos/

#AI #ML #Apple #ios #iphone #macbook #applewatch #Probyto #ProbytoAI

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