Srivathshan KS

Marketing uses cases aims to identify leads to sell the products efficiently with help of optimized campaigns for different types of customers with different offers. Marketing is aimed to increase the ROI of any business and with enough data effective marketing strategy could be identified.

Sales uses cases focusses on improving the revenue by targeting right customer, selling the right product to the right customer, Make sure not to lose any customer and Prevent any loss by forecasting sales upfront. The Data driven approach to sales has proven to be effective on increasing ROI.