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Customer Segmentation

Customer segmentation is the process of dividing customers and prospects into different groups, each of which share characteristics and behave similarly within a segment, but look and behave differently across multiple segments.
Customer Segmentation

Customer segmentation has the potential to allow marketers to address each customer in the most effective way. Using a large amount of data available on customers (and potential customers), a customer segmentation analysis allows marketers to identify discrete groups of customers with a high degree of accuracy based on demographic, behavioral, and other indicators.

Usecases for Improving customer segmentation

  1. Retain existing customers
  2. Address the needs of customers at risk of churn
  3. Identify features high-revenue customers need
  4. Identify features to attract prospects
  5. Address the needs of companies in a target business segment

Probyto AI allows organizations to build and manage such usecases and track the benefits of AI adoption in their businesses. Currently, FREE 60 minutes AI Consultation is being provided to the registered users in the Probyto AI Demo platform. If you haven't registered yet, register now to Probyto AI Demo.

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