Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It was originated from a web analytics firm called Urchin which was acquired by Google in late 2005.
The tool allows one to track websites, blogs, and social networks. As indicated in its entry in Wikipedia, Analytics “offers grouped information of the traffic that arrives at the websites according to the audience, the acquisition, the behavior, and the conversions carried out on the website.” In addition, it lets us analyse user behaviour to our website to improve the user experience and ensure the success of the business.
Why we need Google Analytics?
Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.
- How many people visit my website?
- Where do my visitors live?
- What websites send traffic to my website?
- What marketing tactics drive the most traffic to my website?
- Which pages on my website are the most popular?
- Where did my converting visitors come from and go on my website?
- How website's speed can be improved?
- What blog content do my visitors like the most?
There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most website owners.
How does Google Analytics work?
Getting started with Google Analytics
To start collecting basic data from a website-
- Create or sign in to your Analytics account:
- Go to google.com/analytics
- Do one of the following:
To create an account, click Start for free.
To sign in to your account, Click Sign in to Analytics.
2. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
3. Set up a reporting view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
5. Configure your account, properties, and views to determine access to your data and which data is available.
The screen will look like this.
If you have a blog or website, no matter for personal or business use, you need Google Analytics for knowing how many number of people are active on your website right now, their geographic locations,the keywords and sites that referred them, conversions as they happen,etc.