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Machine Learning Usecase 07-Digital Marketing

Machine learning in online marketing. Marketers use machine learning to find patterns in user activities on a website. This helps them predict the further behavior of users and quickly optimize advertising offers
Machine Learning Usecase 07-Digital Marketing

Much of today’s marketing initiatives are carried out online through a variety of digital platforms and software applications. As companies gather data about customers and their purchasing habits, marketing teams can use that information to create a complex picture of their target audience and identify which people are more likely to seek out their products and services.

Machine learning algorithms help marketers to make sense of all that data, identifying key trends and features that allow them to segment opportunities more narrowly. The same technology enables digital marketing automation on a massive scale. Ad platforms can be set up to dynamically identify new potential customers and direct the appropriate marketing material to them in the right place at the right time.

Probyto AI allow organizations to build and manage such usecases and track the benefits of AI adoption in their businesses. Currently, FREE 60 minutes AI Consultation is being provided to the registered users in the Probyto AI Demo platform. If you haven't registered yet, register now to Probyto AI Demo.

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