Data is the world's most valuable resource nowadays.. In an ultra-connected world, data has risen to become a precious and in demand asset, with 2.5 quintillion bytes of data generated by internet users each day.
For businesses, data has never been more accessible, and this presents an opportunity to learn more about customers – from their wants and needs to their expectations.
The importance of an insights-based data strategy
Data is not as complicated as it seems. In contrast, data is the customer – it reflects their needs and opinions on everything, from how much they enjoyed the latest TV show on Netflix to their financial situation.
Leveraging data in the future to drive business growth
Today, businesses need to wake up to the benefits of a targeted data strategy, and how learning more about the customers that matter can improve products, services and in turn business performance and growth.
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