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The Impact of AI on MarTech

“Martech” is the combination of marketing and technology to achieve marketing goals and objectives. Today, recommender systems, digital marketing, conversational AI/chatbots are all prevalent on websites that offer a service for consumption.
The Impact of AI on MarTech

Artificial Intelligence (AI) is a key player in how technology got to its current state. It is already widespread in many industries, including healthcare, entertainment, and retail. Without it, consumers wouldn’t have been able to experience smartphone assistants, product suggestions, and predictive text responses. It’s truly revolutionized every digital native’s life.

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On the digital marketing front, it continues to make huge waves, we see its application everywhere and how it is bridging the gap from the desire to truly show the right ad to the right person at the right time to make that everyday reality in how advertisers execute.

“Martech” is the combination of marketing and technology to achieve marketing goals and objectives. Marketing could be thought of as the data center of an organization in the past since it was this department’s job to collect, organize and translate data to internal stakeholders about their customers.

Top 5 Artificial Intelligence (AI) Trends for 2021 - KDnuggets
From voice and language driven AI to healthcare, cybersecurity and beyond, these are some of the key AI trends for 2021.
https://www.kdnuggets.com/2021/01/top-5-artificial-intelligence-trends-2021.html

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