Digital Media use case focuses on whether consumer needs are being realised by the website. Digital Media Managers also need data driven tools to track how a site’s content effect its readership, making them a critical player in developing an effective brand website.
- How many visitors are visiting the website daily? How did they reach your website?
- How many are actually revisiting the website?
- How long are the users spending in the website per page?
- Which articles are the most read and to which domain do they belong to?
Key Machine Learning Models:
- Visitor tracking
- Access time and analysis
- Article tracking
- Social media exposure
Key Business KPIs:
- Reach of the website
- Brand popularity
- Impact of changes made in website
- Effective articles and their domains
- Social Media APIs
- Website URL