Facebook Insights helps in monitoring and analyzing important performance aspects. It provides reports concerning the business profile and its performance on which you can base your future decisions and take relevant actions.

Problem statements

  1. How to increase the incoming traffics to a page/post?
  2. How to overcome negative PR?
  3. How to increase audience growth over every demographic?

Key Machine Learning Models

  1. Follower demographics
  2. Source Traffic Analysis
  3. Click through rate

Key Business KPIs

  1. Follower demographics
  2. Audience growth
  3. Page Views
  4. Post Engagement Rate
  5. Number of Actions
  6. Number of likes

Data Sources

  1. Facebook
  2. Google Analytics