Google AdWords
Google AdWords use case focuses on the analysis of keyword data from a search campaign, key metrics at a campaign level, conversion rate, metrics for a display campaign in the Google Display Network (GDN).
Google AdWords use case focuses on the analysis of keyword data from a search campaign, key metrics at a campaign level, conversion rate, metrics for a display campaign in the Google Display Network (GDN). A professional Google AdWords summarizes key performance indicators of SEA campaigns (Search Engine Advertising) in a straightforward manner, enabling for a data-driven performance optimization of AdWords campaigns, and effectively reporting results.
Problem Statement
- How to schedule the ads to reach the audience at the right time and increase the brand awareness?
- How can one influence the audience to make the purchase?
- How to create campaign strategies based on users’ demographics?
Key Machine Learning Models
- Responsive Search Ads
- Auto Rotate for Ads
- Dynamic Search Ads
- Smart Bidding Strategies
- Lookalike Audiences
- Data Driven Attribution Models
Key Business KPIs
- Number of Clicks
- Click-Through-Rate (CTR)
- Quality Score
- Cost-per-Click (CPC)
- Ad Position
- Conversion Rate
Data Sources
- Business Details
- Ads Details
- Customer Data
