Google AdWords use case focuses on the analysis of keyword data from a search campaign, key metrics at a campaign level, conversion rate, metrics for a display campaign in the Google Display Network (GDN). A professional Google AdWords summarizes key performance indicators of SEA campaigns (Search Engine Advertising) in a straightforward manner, enabling for a data-driven performance optimization of AdWords campaigns, and effectively reporting results.

Problem Statement

  1. How to schedule the ads to reach the audience at the right time and increase the brand awareness?
  2. How can one influence the audience to make the purchase?
  3. How to create campaign strategies based on users’ demographics?

Key Machine Learning Models

  1. Responsive Search Ads
  2. Auto Rotate for Ads
  3. Dynamic Search Ads
  4. Smart Bidding Strategies
  5. Lookalike Audiences
  6. Data Driven Attribution Models
Clicks per Week

Key Business KPIs

  1. Number of Clicks
  2. Click-Through-Rate (CTR)
  3. Quality Score
  4. Cost-per-Click (CPC)
  5. Ad Position
  6. Conversion Rate

Data Sources

  1. Business Details
  2. Ads Details
  3. Customer Data