Market research is an efficient way to collect necessary market information. It enables entrepreneurs to make the right commercial decisions. Its purpose is to present survey results of studies to stakeholders or clients in an efficient way. Market research systematically analyses the gathered data to better understand the company's needs.

Problem statements

  1. How to increase the purchase and usage intention of the targeted customer groups?
  2. How to ease the customer groups queries with the brand?
  3. How to evaluate different aspects of brand for better customer satisfaction?

Key machine learning models

  1. Customer Effort Analysis
  2. Customer Satisfaction Analysis
  3. Net Promoter Score Analysis

Key Business KPIs

  1. Brand Awareness
  2. Brand Image
  3. Customer Satisfaction
  4. Customer Loyalty
  5. Customer Experience

Data Sources

  1. CRM Database
  2. Point Of Sales (POS)
  3. SAP
  4. Excel/ CSV Reports