YouTube use case is a used to track the success of your channel, the performance of your videos, the behavior of your viewers, and provides an all-around monitoring view, and insights, on how to optimize the video social media strategy.

Problem Statement

  1. How long have users watched the videos?
  2. How do viewers react to the videos?
  3. Where does the Traffic come from?

Key Machine Learning Models

  1. Performance Indicators
  2. Traffic Source Analyzer
  3. Activity Optimizer
  4. Suscriber Prediction
Trafic sourced By Views
Trafic sourced By Views

Key Business KPIs

  1. Total Watch Time and Total Amount of Video Views
  2. Viewer Retention
  3. Video Engagement
  4. Number of Subscribers and Daily Active Users (DAU)
  5. Traffic Source
  6. Subscribers’ Demographics
  7. Top 5 Videos by Views

Data Sources

  1. YouTube
  2. Google Analytics